The company arose when its present owner, Mr. Altaaf Jamal, took over the recognized “POPS” brand of carbonated drinks which had been sold throughout Fiji for almost twenty five years. When Altaaf took over his family owned business, the company was struggling to survive in the economic climate of the time, military coups and downturn in the economy had all taken an eventual toll on the brand. Altaaf saw new opportunities to expand the established brand, and recognized new market trends such as the growing desire for health drinks and bottled water. He invested in the company combined with other products including “Fijian Noni”, he tapped into a whole new market and the company surged forward into the new millennium.
The quality of Frezco’s products, combined with the dedication and commitment of its staff meant the company saw incredible growth in just a few short years. Following refinement of their bottling operations and Altaaf’s ability to employ only the best people, Frezco Beverages quickly formed a worldwide network of distributors, all firmly dedicated to the brands to grow the products to its full potential.
By 2002, Altaaf planned to start bottling “Artesian Water” and was sourcing water of high quality which he found deep in the hills of Nadi. Frezco’s products grew in popularity and became more recognized, and in a short period of time Altaaf had built a niche market for the company with its long term future now assured.
In 2004, Frezco Beverages was distributing and marketing its products in over seven countries, and through his vision and acumen, Altaaf had turned a small family owned company into a global company. Frezco continues to produce the original “POPS” brand of carbonated drinks, the “Bula & Fijian” Noni brand which has exceeded sales expectations, and in addition Frezco is now the driving force behind the successful “AQUA PACIFIC” range of natural Artesian mineral water, which are sold both as in small bottles and Sustainable Refillable 15L bottles with dispensers which have proved incredibly popular in homes and offices who insist on giving their employees one of the most natural and healthiest mineral waters available today.
In cohesion with our mission statement, the corporate objectives of Frezco Beverages Pte Ltd are both simple, yet inspiring and creative, challenging our own commitment to evolve in unison with the constantly changing world around us.
A dedication to innovation. Since its conception, Frezco Beverages has always been a company that has been at the forefront of the industry, constantly seeking new and fresh ideas, alternative products that challenge our preconceptions and ask us to think differently about the way we treat our bodies by drinking new, healthy options that offer a natural yet delicious alternative. We will continue to seek new ideas, and explore new concepts to constantly bring new products to the market place.
A total commitment to the environment. From day one, Frezco Beverages has been dedicated to preserving the natural world around us, from the healthy natural ingredients found in our products, to the way we utilise the natural environment around us, Frezco have always shown this commitment and will continue to do so. Our packaging uses only PET plastics which are the most recyclable plastics currently available, but should an alternative present itself which proves even less damaging to the environment, then our commitment means we will always consider the new options.
A modern, forward thinking work ethic. Frezco Beverages has always prided themselves on being a multiracial, multiethnicity organisation, we believe in equal gender roles and have a policy of discouraging discrimination of any kind, applications are welcome from people with disabilities and we openly encourage this. We are a modern, progressive company that doesn't believe in boundaries and will always continue to think this way. We have always considered our employees to be one of our most important assets, and as such we give them the respect and consideration that they deserve. Our staff are encouraged to bring forward new ideas and help the company to grow, our people are among the most dedicated you will ever find and share our passion and enthusiasm for the healthy products that we produce. We have a very low turnover of staff and will continue to adapt and improve where possible, to ensure that Frezco Beverages keeps its reputation as being one of the best employers in the industry.
Respect the Customer. This maybe an old cliché, but it is a core belief of the Frezco Beverages company and the high regard in which we hold our customers far exceeds that of our competitors. We have always believed in offering our clients only the finest quality products, the healthiest and most natural alternatives, the best possible packaging and branding options and the finest quality ingredients, such as the crystal clean, pure water in Aqua Pacific. But here at Frezco Beverages, we go further than just supplying the best products available, we also offer the best support and after sales service in an industry which is fast becoming “service aware” . When you buy a Frezco Beverages drink, you aren’t just buying ‘a drink’, you are purchasing a product which is one of the best quality options available, and you are buying into a company that truly believes in their products and will back them all the way, with outstanding quality control and superb customer support.